2021
2026

tatu

Massimo Brocchini

Massimo Brocchini

Pratt Institute

Pratt Institute

Pratt Institute

Pratt Institute

2021
2026

tatu

Massimo Brocchini

Pratt Institute

Pratt Institute

Pratt Institute

Pratt Institute

2021
2026

tatu

Massimo Brocchini

Pratt Institute

Pratt Institute

Pratt Institute

Pratt Institute

tatu is a proposed revival of the orelhão. Portuguese for "big ear," Brazil's iconic public phone booth, once abundant and beloved, became a cultural symbol before being abandoned. Can this space be refreshed without losing what made it resonate in the first place? tatu addresses the original booth's core failures: poor lighting and a sense of isolation. A 3D-printed ceramic base encourages vegetation to take hold; steel piping, frosted resin, and papier-mâché complete the structure. The material palette draws from both Brazil and the US, giving the design a dual-rooted identity rather than a single fixed origin. The object's ambition is emotional as much as functional. The shade acts as a helmet, a shell; something protective. The light emanating from the phone warms the space around it. In the dark, tatu pulls you toward it from a distance, making you want to come closer. It offers what public infrastructure rarely does: a genuine feeling of safety and belonging. Portuguese for armadillo, tatu refers to an animal that carries its shelter on its back.

tatu